London Swimming Pool Company

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London Swimming Pool Company
Unit 1, Shannon Commercial Centre
Beverley Way, New Malden, KT3 4PT
Tel 020 8605 1255

Registered in England No: 1828171
© 2014 The London Swimming Pool Company Contracting Ltd
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LSPC News

November 2014
30 Years of Growth for London Swimming Pool Company

London Swimming Pool Company (LSPC) is celebrating its 30th anniversary having started as a one-man home-based business all those years ago by Tony Line.

Today, LSPC is London’s premier swimming pool company with 25 employees operating out of offices in New Malden, designing, building, refurbishing and servicing pools in multi-million pound London homes.  It now also undertakes large-scale commercial pool installations and refurbishment projects.  The company has won over 36 industry awards, including Pool Contractor of the year three times, affirming the quality of its offering.

Tony Line had a clear vision of LSPC becoming a market leader in the luxury sector and drove the business in that direction from the outset.  Major growth spurts came on the back of exhibiting at a pool show at Alexander Palace in the late 1990s during a deep recession, when LSPC won a prestigious contract with an overseas royal family.  This set off a domino of referrals in the same echelon. The second was during the recent recession with significant growth from 2010 onwards.  Tony has always believed that recessions can create opportunity.

Managing Director Jamie Smith said, “I am continuing the successful blueprint started by Tony, with a firm eye on growing the business at the super luxury end of the market.  The luxury sector includes a sizeable percentage of overseas investors and it has remained resistant to economic vagaries.  Since inception, the business has grown exponentially and during the recession we did the opposite to the broader economy, growing as much as 30% in some years.”

Key milestones mark LSPC’s development: winning gold awards for outstanding pool design and build and promoting these achievements to client markets; segmenting the group’s business into dedicated Contracting and Servicing operations led by passionate people; hiring specialist professionals to lead on design and costing – these strategic moves have ensured the company’s longevity and enables the company to manage project costs to the benefit of clients and the business.

Jamie who is Chairman of SPATA South-East region concluded, “The brand identity and marketing of any business is a key factor in how it is perceived and we have undergone a major re-branding and created our striking new website which is more representative of where the business is going in the future.”

October 2014
LSPC Makes a Splash with a Stylish New Pool Brochure

Our new 16-page brochure showcases a diversity of swimming pools, new and refurbished, which demonstrate the imaginative approaches taken by our team to manager technical challenges and create spectacular pools and spas.

In the brochure you will see a selection of private indoor and outdoor pools, moving floor pools, hospital pools, and a simply stunning spa.

For full measure, we have also dedicated a page to the range of pool/spa servicing and maintenance available from our Servicing Division 24/7.

This stylish and convenient brochure is ideal for architects wanting to incorporate a pool or spa within a new project – you can simply download the brochure to send to clients. 

The brochure is also perfect if you are looking to install a pool or spa in at your home or commercial property, such as a hotel or hospital.   Click here to read the brochure or to download a copy.

If you have any questions or would like to talk to a member of our team about your swimming pool or spa requirements call 020 8605 1255.

February 2013
Pool Oscars – LSPC Wins Seven Awards

LSPC is delighted to have won a record seven design awards at the Annual SPATA (Swimming Pool and Allied Trades Association) Awards Ceremony at the Grand Hotel in Brighton. LSPC was awarded three Gold, three Silver and one Bronze Award for pools in several categories. Particularly pleasing was receiving the top award for Special Requirements Pools, and in the section for Domestic Spa and Health Pools the company claimed both first and second prizes

February 2013
Moving Floor Pool Stars in TV Show on HGTV, Dallas

HGTV, a North-American TV channel specialising in home and property shows, featured one of LSPC’s moving floor pools in the programme Cool Pools which was aired in February 2013.

The film crew spent a full day shooting and the producer conducted in-depth interviews with an LSPC director and the client (a property developer).

The genius of a moving pool floor was captured on film by a combination of diving and lap swimming by some gorgeous young things with the floor lowered and of salsa dancing taking place on top of the floor in the raised position whilst Latin-American tunes filled the subterranean leisure area. This type of versatile yet luxurious multi-purpose exercise and entertainment area is increasingly popular in London where building extensions may often only be possible within the footprint of the property below ground.

To view the film, visit the case study page and click "watch video" located beneath the first image on this page.

September 2012
What a Night! Supporting Paul Strank Roofing’s Charity Gala Dinner

On 15 September the LSPC team attended Paul Strank Roofing's Annual Charity Gala Dinner at a private club in Wandsworth. The event raised over £50,000 in aid of OneLife UK and Shooting Star Chase which help sick and disadvantaged youngsters in South-West London.

Once Councillor Stephen Alambritis, leader of Merton Council, had welcomed guests, comedian Tim Vine entertained with great gags followed by Beverley Knight MBE singing classic tracks which got everyone dancing. Other celebrities and dignitaries whose presence and support made the occasion so special included patron and actress Brooke Kinsella MBE, Dragon Den's Theo Paphitis, Coronation Street's Ryan Thomas, Emmerdale's Adam Thomas, Sally and Stephen Hammond MP and the Mayor of Merton, Councillor David Williams. To end the evening in an unforgettable way, the squad from AFC Wimbledon gave a rather brave, and in the end, bare performance of the Full Monty!

March 2012
Justine Greening MP Makes a Splash at Opening of Granard School Pool

The official opening ceremony of LSPC’s latest school pool project in Putney was made extra special when Justine Greening, MP for Putney, Southfields and Roehampton donned her costume and took the first plunge together with Glynis Cobb, Head Teacher and John Marston, Chairman of the Board of Governors and a dozen of Granard's pupils (Photo © M Ousellam).

March 2012
Vertical Rush in Aid of Shelter

Neil Dyer and Peter Hales from our Design & Construction department joined 1,200 people rushing up the 920 steps on the fire escape of Tower 42, formerly known as the Natwest Tower, in the City of London, in as little time as possible.

The challenge was to raise money for Shelter, the charity that helps people in Britain who are homeless or in need of housing.  Having reached the top of the Tower42 in just 7.44 minutes and 8.10 minutes respectively, Neil and Peter spotted a few celebrities who had also participated: Jon Snow, Channel 4 News presenter and renowned journalist; Andi Osho, award winning stand-up comedienne; Gary Rhodes dressed in his chef's whites who started the day's proceedings by giving a speech on the 42nd floor where he could also pop into one of his restaurants for a visit, and fellow Michelin Star holder, Tom Aikens.

March 2012
2011 SPATA Pool Oscars

LSPC was awarded three design awards at the Annual SPATA Awards.  The winning pools are located in Holland Park and Wimbledon, London, and in Oxshott, Surrey across the categories Health Pools, Residential Pools between £75,000 and£150,000 and Refurbishment projects.

November 2011
LSPC Mo Men Get Hairy to Support Movember

Three of our usually very clean shaven staff cultivated their facial hair during November in aid of Movember - the global charity spreading awareness about and helping raise funds for men's health, in particular the treatment of prostate cancer.

November 2011
Donate a Coat to the Salvation Army

ITV Daybreak ran an initiative in conjunction with the Salvation Army between 21-25 November called Donate a Coat which asked people to dig out a coat that hardly ever gets worn and give it to someone who needs it.  Our staff collected 10 coats to help spread the warmth amongst families in need, the elderly and homeless people.

July 2011
Sponsoring Rugby Team at Glyn School

In time for their tour in Canada in July where they played four matches in the Toronto area, LSPC sponsored the shorts of the Glyn School Ruby team.

June 2011
Sponsorship of Wimbledon Village Fair Raised Funds for Wimbledon Guild for Social Welfare

For the sixth year running, LSPC combined a lovely day on Wimbledon Common with visitors to the Tennis Championships with raising funds for the valuable work undertaken by the Wimbledon Guild for the elderly and vulnerable in the community.  This year LSPC sponsored the Fun Dog Show alongside architects Holden Harper and Stone Lion Veterinary Hospital.  The LSPC team enjoyed the company of clients and prospects at its gazebo, not forgetting the light canine entertainment. Handford Wines in South Kensington donated a Magnum of Rose Champagne as a raffle prize which further added to the proceeds for the charity.

June 2011
LSPC Wheelies Make it to Brighton to Help the British Heart Foundation

The LSPC Wheelies made it to Brighton in one piece and were fortunate enough to suffer only a few sore muscles and bit of sun and windburn.

It was a tough but thrilling ride with steep down-hills and many sharp turns and a number of tiring walks pushing the bikes up narrow country lanes.

When energy levels were running low the cheers from bystanders and the thought of colleagues waiting at the finishing line with a well-deserved drink kept the team going.  And when the rain and hail poured down, it was actually quite refreshing.  A couple in the team completed the 54 miles in the rather quick time of 3 hours and 40 minutes and the rest trickled in over the next three hours.   Click here to learn more about the work of the BHF.

February 2010
Hat Trick at the SPATA Awards

LSPC was again received major awards at the Annual SPATA Awards in Brighton. One project even received two different awards, including Silver in the new and much coveted Innovation category.

November 2009
Splash for Cash – Sponsored 10km Swim for BBC Children in Need

Five of the LSPC team donned their cozzies and Pudsey bandanas and went that extra mile, or in this case, swam 10km, in 1.5 hours in Granard School’s pool which was built by LSPC.  The swim supported the invaluable work of Children in Need and the team raised £1,305 thanks to donations from family and friends, clients and associates

June 2009
Wimbledon Guild – The Village Fair

Making a splash with the Wimbledon Esporta aquarobics team has become an annual fund raiser in aid of the social welfare work that the Wimbledon Guild carries out in the Wimbledon area.

February 2009
LSPC Scoops SPATA Pool Contractor of the Year 2009

LSPC was crowned Pool Contractor of the Year for the third time at the Annual SPATA Awards Ceremony in Brighton. One pool scored a remarkable double, picking up this year’s award for Best Domestic Refurbishment Project after previously winning a Gold Award in 1992, when the pool was first built.

November 2008
Underwater Art Photography Exhibition – Sunday Times Spectrum Supplement

LSPC was approached by photographers Sophie Lewis and Emma Critchley to arrange the use of a pool for a setting of The Fear of Falling – a series of timeless, life-size underwater photo portraits that invite new ways to consider the profound experience of submergence.


Exploring our changing relationship of the present moment whilst immersed, the subject moves away from the ethereal and floaty imagery usually associated with water and offers a more grounded and weighted sense of being.  With a gentle nod towards the Industrial Revolution and production processes surrounding the period, the portraits pose the question; ‘could the shifts in consciousness whilst immersed be akin to those experienced centuries ago?’  The photographs were exhibited at Fulham Palace Gallery in London as part of the Terry Neill award and at The Photographers Gallery in London.

October 2008
London Swimming Pool Company Joins National Leisure

LSPC has joined forces with the wet leisure business syndicate National Leisure giving the company a strong purchasing position in the industry as well as additional benefits such as training and networking between member companies.  The group's Chairman, Nigel Gray of Grayfox Pools, commented on the signing:  "We are delighted to welcome a business of the calibre of the London Swimming Pool Company – it further adds to the blue ribbon reputation enjoyed by National Leisure companies.”

September 2008
LSPC Director, Jamie Smith Appointed to Chairman of SPATA South-East Region

At the AGM in September, the Swimming Pool & Allied Trades Association appointed LSPC director Jamie Smith, Chairman for the South-East Region. The Association comprises all reputable companies involved in the wet leisure industry in the UK.  Jamie looks forward to heading up the organisation's valuable work which includes continuing to ensure that high standards in the industry are maintained.

March 2008
Wimbledon Rugby Football Club Sponsorship

LSPC was pleased to extend its support for healthy living and leisure in the community by donating funds towards the smart new shirts for the under 13s A Team at the WRFC, one of the oldest rugby clubs in the country.

March 2008
Film and Photo Shoot with Olympic Swimmer Mark Foster in Aid of Fresh2o

One of LSPC’s prestigious clients kindly allowed a charity and TV shoot to take place at its moving floor swimming pool.  Photographer Candice devised a dramatic and impactful series of images using well-known icons with global presence. The images were designed to raise awareness of fresh2o and are the face behind a fundraising effort to establish international projects for the provision of clean drinking water and sanitation to the world.

Funds raised through the fresh2o campaign are channelled into communities through partner organisations, providing expertise in the field of fresh water supply and sanitation. Olympic swimmer and star of Strictly Come Dancing, Mark Foster, took part in the photo shoot with Candice for fresh2o, which was also filmed by BBC2 for Super Agents which was aired in February 2009.

Mark said "It's a pleasure to be involved in a photo shoot for fresh2o; it's such a worthwhile cause. I have always taken water for granted, whether it's turning on a tap for a drink or swimming in a pool, it's very easy to forget that there are so many people who don't have that privilege and they really need our support."

February 2008
Nelson Mandela Children’s Fund – The Plymouth to Dakar Driving Challenge

As part of 200 other daring teams, one of LSPC’s engineers braved the 4,600 miles through Western Sahara to Mali in an old VW Golf worth £100.

On arrival, the "bangers", tools and other equipment were auctioned, fetching ten times their purchase price and the proceeds were donated to local charities and Nelson Mandela Children's Fund.  LSPC also donated £2,500 in sponsorship towards this commendable venture which will benefit people in a part of the world where they have to walk miles to fetch a bucket of clean drinking water.

February 2008
Glyn School Rugby Team Sponsorship

The Under 13s needed newly design shorts for their tour in Italy – we hope that LSPC’s joint sponsorship contributed to the victorious result

November 2007
Woking Hospice – The Dove Ball

LSPC donated a luxury hot tub to the traditional Dove Ball's charity auction at Wentworth Golf Club, raising £4,600 for the hospice's palliative services in Surrey

July 2007
Cancer Research UK – Race for Life

The ladies at LSPC donned customised T-shirts to raise funds and race in Richmond Park in aid of pioneering lifesaving research for the charity.

May 2006
Chelsea Flower Show - Cancer Research UK

We were delighted to support the work and profile of this charity by contributing £20,000 in the value of labour and materials when building the pool in the Cancer Research UK Garden at the Chelsea Flower Show 2006 in association with the TV presenter and garden designer Andy Sturgeon. We were even more pleased when the project was given a Gold award.