London Swimming Pool Company

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05 November 2014
30 Years of Growth for London Swimming Pool Company

London Swimming Pool Company (LSPC) is celebrating its 30th anniversary having started as a one-man home-based business all those years ago by Tony Line.

Today, LSPC is London’s premier swimming pool company with 25 employees operating out of offices in New Malden, designing, building, refurbishing and servicing pools in multi-million pound London homes.  It now also undertakes large-scale commercial pool installations and refurbishment projects.  The company has won over 36 industry awards, including Pool Contractor of the year three times, affirming the quality of its offering.

Tony Line had a clear vision of LSPC becoming a market leader in the luxury sector and drove the business in that direction from the outset.  Major growth spurts came on the back of exhibiting at a pool show at Alexander Palace in the late 1990s during a deep recession, when LSPC won a prestigious contract with an overseas royal family.  This set off a domino of referrals in the same echelon. The second was during the recent recession with significant growth from 2010 onwards.  Tony has always believed that recessions can create opportunity.

Managing Director Jamie Smith said, “I am continuing the successful blueprint started by Tony, with a firm eye on growing the business at the super luxury end of the market.  The luxury sector includes a sizeable percentage of overseas investors and it has remained resistant to economic vagaries.  Since inception, the business has grown exponentially and during the recession we did the opposite to the broader economy, growing as much as 30% in some years.”

Key milestones mark LSPC’s development: winning gold awards for outstanding pool design and build and promoting these achievements to client markets; segmenting the group’s business into dedicated Contracting and Servicing operations led by passionate people; hiring specialist professionals to lead on design and costing – these strategic moves have ensured the company’s longevity and enables the company to manage project costs to the benefit of clients and the business.

Jamie who is Chairman of SPATA South-East region concluded, “The brand identity and marketing of any business is a key factor in how it is perceived and we have undergone a major re-branding and created our striking new website which is more representative of where the business is going in the future.”

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